JT Is William Rast

Oh boy, oh boy, oh boy.

The new William Rast ads and TV spots starring Justin Timberlake and Erin Wasson are slowly coming out, the visual product of a long, trying pitch by William Rast creative directors Johan and Marcella Lindeberg to get JT to actually star in them.

Three episodes of the William Rast movie are floating around on YouTube, and I must admit they're kind of hot. The cinematography is shot in that dark, gritty blue-grey palette similar to Eminem's flick 8 Mile -- it's always the go-to shade for that "authentic and real" atmosphere.

Plus -- oh my goodness! -- JT smokes a ciggie and says "sh*t" in the first episode. So much for good, clean Mickey Mouse Club fun.

Obviously Timberlake and Wasson have sexy chemistry together, but the bigger question is what about the clothes??

The second epidose shows Wasson in a dark terracotta leather jacket and skinny dark denim tucked into above-ankle black boots. Super rock and roll style. I like the lingering shot of her dangling hand, too, which shows a wicked, long silver ring encasing on her middle finger -- perhaps it's a bauble from her jewelry line, Low Luv?

Coming soon is the fourth installment out of nine in total.

I've got my caramel popcorn ready to go.


PS. Click here for episode two and see episode three below.







I'm Lovin' it: No real plans for the long weekend. This is the first time in more than a month where me and the crew don't have have events going on that require mandatory attendance. No two-to-three-night stretches of debauchery, no more goodbye parties (tonight is the last of two goodbyes, all in one night) and no social obligations. Whew and yay.


I'm Over it: Wasted effort.


Track of the Day: I'm a bit behind on this track (since it came out two years ago), but heard it for the first time at Jordy's place today and was immediately drawn in. Here's "Hey Now Now" by The Cloud Room from New York. There's a pretty good remix by RAC, too.