Thursday, September 09, 2010

New York Fashion Week's New Home.

Yesterday, I attended an event where the PR gatekeeper signed me in via iPad.

So it didn't surprise me in the least to find out that shows at New York Fashion Week were signing in editors, buyers, media and everyone else with an "in" through an electronic kiosk, where everyone scans a barcode on their invite for entry.

This new way of running things goes along with a new (and bigger) home for NYFW: the Lincoln Center for the Performing Arts. For years, NYFW was at Bryant Park, where white tents symbolized a sartorial world of glamour, the elite, sometimes excess and sometimes minimalism (depending on the economic climate).

But, times change, and so did the venue (wi-fi in all spaces now) and producer IMG's website (tailored now for live blogging, live streaming, real-time news updates).

It's an exciting time for fashion, as the gap between it and the digital world becomes a mere sliver.

I can't wait to see what Richard Chai, Alexander Wang, Prabal Gurung, Tommy Hilfiger, DVF, Donna Karan, Alexandre Herchcovitch, Narciso Rodriguez, Anna Sui and Calvin Klein have in store for SS '11.

* Photo property of and is used solely for commentary purposes


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