On Fire.

If you haven't yet participated in Arcade Fire's "We Used To Wait" interactive music video -- created from the efforts of director Chris Milk and Google (as in Earth and Chrome) -- here is my advice to you:

GET ON IT.

Download Google Chrome, close all unnecessary browsers (or else your Safari will crash, like mine did), think long and hard about what your childhood address was again, then type it into the box on the screen.

CLICK HERE NOW FOR A GOOD RIDE (or run, as you will soon see).





* Photo property of Arcade Fire and is used solely for commentary purposes