Shake It Like A Polaroid Picture

You better shake it fast, too, because the company announced recently that they are discontinuing production of all Polaroid cameras and film in order to focus solely on the digital world.

Expect everyone and their grandma to be scooping up the cameras and film via Wal-Mart and eBay up until 2009, at which point the company's stock will run out.

I'm not quite sure if this is really going to see itself through in the long run, because Polaroid just might be taking part in a little business tactic I like to call "The Disney Model".

You know how Disney always puts out ad campaigns every couple of years, encouraging kids to bug their parents into buying limited editions of The Lion King, Beauty & The Beast, Aladdin and Cinderella before they go back into "the Disney vault"?

If you ask me, it's a ploy to sell as many DVDs as possible before getting put into storage, only to get advertised in two or three years with the same schtick. It's a glossed-up cash grab.

Hey, I admit, it probably works well, and if Polaroid wants to make major dinero now and a few years down the road, then they're just being smart by discontinuing now. After all, didn't Ludacris once rap to the masses, "Shake your moneymaker like somebody's 'bout to pay ya..."?

In the meantime, what's Jeremy Kost going to do with himself??







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