Saturday, March 03, 2007

Eatin' My Waffles + Falafels

Waffles + Falafels.

Both things I like to eat, but now it's also something I can wear.

Super-cute and super-kitschy, this Vancouver-based tee shirt label made big waves in SoCal even before making big waves here in the hometown. One look at the brand's ever-burgeoning MySpace page and you think that the whole show is run by a gang of crazy, cutesy and confident girls who love fashion, art and photography. Which is pretty much the case.

Waffles + Falafels (the shortened W + F is a clever, tongue-in-cheek take on the oft-used acronym WTF?) is actually the idea of Waffles (nee Keith Quon), who happens to be an ex-graffiti artist. His beloved cat is Falafels -- a close confident and muse, I'm sure -- and his business partner is a former DJ. The Waffles Girls (part of them known as "The Freshest Kids") are the driving, marketing force behind it all, each with their own unique persona and interests. While Waffles does much of the tee graphic work, everything is all about teamwork, providing an atmosphere promoting creativity and encouraging the free flow of ideas. This has been channeled into various outlets, from product to websites to a MySpace profile to photography to contests to Podcasts. The crew even made it on a Nylon Magazine page, which is no small fashion feat by any means.

Pika, Lovisa, Babydaddy Georgia, Lola Glitter, Katie Kills and the rest of the Waffles chicas wear proudly unicorns and ice cream and hearts and stars on their tees, spreading their W + F pixie dust everywhere and anywhere.

Tinkerbell is so done and done.







I'm Lovin' it: The absolutely hilarious comment the Waffles Girls left on my MySpace profile. It goes a little something like this: "[Redacted] is so CUDDLY they carry a plush version of her at build-a-bear but nobody has it cuz it costs like a million bucks and is so blinged-out you'll go blind just looking at it." I was on the floor laughing.

I'm Over it: Catching a cab in this city. Trying to get one in Gastown took us 45 minutes one night, while two Fridays ago it took three or four calls for one that never ended up coming, forcing K-Dizzle and I to walk in the rain from Cambie and Nelson to Granville and Davie in order to flag one down from the opposite direction. Rumor on the street is that the city is getting 100 more cabs. Whoopee.

Music Genre of the Day: French rap of the Parisian variety, not the Quebecois kind. This genre was brought to my attention by the soundtrack of Sex And The City, which featured a track or two during Carrie's days in Paris with Aleksandr Petrovsky. Utterly sexy, French rap beats out Three Six Mafia and the like any day.



* Photos property of nylonmag.com

1 Comments:

Blogger Bijoy said...

good blog it very intresting and funny and the artilceEatin' My Waffles + Falafels is very nice ne in touch good picture

regards Biby - Blog

12:24 PM  

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